Get Instant Life Insurance
with Lion’s Joy Financial Services
Trusted guidance. Joyful results.
Modern financial solutions designed to protect your family, secure your future, and build a lasting legacy.
Welcome to Lion’s Joy Financial Services
At Lion’s Joy Financial Services, we believe wealth is more than numbers—it’s about vision, values, and the legacy you leave behind. Founded with a mission to make financial literacy approachable and empowering, we guide families, business owners, and agents to build confidence in their financial future
what makes insurance with Lion’s Joy Financial Services different
Our modern online experience that helps make the application process quick and straightforward.
Get coverage up to $2 million without a medical exam in many cases. Answer a few easy health questions to get started.
Free wills and estate planning tools may be available, depending on the product and state.
Coverage options are available for most applicants ages 20–85, based on underwriting guidelines.
Flexible coverage solutions tailored to varying financial goals and needs.
Dedicated support from our team.
30-days money-back guarantee.
What We Offer
Life Insurance Solutions
Term, whole, and universal life policies tailored to your goals for financial success. Protection for your loved ones and peace of mind for your future with Lion's Joy. Our education-first approach ensures you understand what you’re investing in.
Retirement Planning
Explore safe, strategic options for financial success that ensure long-term income and wealth preservation. We offer customized plans tailored to align with your lifestyle and legacy goals, helping you achieve financial success with Lion's Joy. Additionally, we provide support in navigating various annuity types, their benefits, and important tax considerations.
Financial Literacy Workshops
Engaging, easy-to-understand sessions for families and communities focused on achieving financial success through topics like budgeting, debt elimination, insurance basics, and wealth-building. These sessions are available in-person or virtually, along with digital guides and resources from Lion's Joy.
Agent Mentorship & Training
For aspiring and current agents seeking purpose-driven financial success, coaching on branding, client engagement, and product knowledge is essential. With Lion's Joy, you'll gain tools to build confidence, credibility, and a thriving business.
Meet Joi
Founder of Lion’s Joy Financial Services
I’m Joi Cunningham, founder of Lion’s Joy Financial Services and a proud graduate of Tuskegee University. My journey began in the skies as a Naval Flight Officer continued as a Information Professional where I spent more than 26 years leading with discipline, precision, and service. As the granddaughter of a Tuskegee Airman, I carry forward a legacy of courage, resilience, and commitment to excellence.
After retiring from the Navy, I turned my focus to empowering families, veterans, and business owners through financial education and protection. Too often, people feel overwhelmed by financial jargon or uncertain about their options. My mission is simple: to make financial strategies clear, approachable, and actionable—so you can make confident decisions about your future.
Through Lion’s Joy, Joi specialize in:
Life Insurance Solutions that protect families and businesses
Retirement and Income Planning that bring peace of mind
Legacy and Wealth Transfer Strategies that honor what matters most
Mentorship for Agents who want to grow with clarity and purpose
At my core, I’m a teacher, a guide, and a builder of trust. Whether I’m helping a young family secure their first policy, walking a business owner through succession planning, or mentoring the next generation of financial professionals, my goal is the same: to serve with integrity, clarity, and joy.
trusted by Families Nationwide
Built on Trust & Professional Guidance
Lion’s Joy Financial Services works with respected financial and insurance partners to deliver reliable, client-focused solutions.
Our mission is to help individuals and families move forward with clarity and confidence.
The Lion’s Joy Approach
We focus on more than products — we focus on people.
Personalized guidance
Solutions aligned with your values
Clear, pressure-free communication
Support at every stage of your journey
Become a Business Partner
Explore opportunities to grow within the financial services industry through mentorship, training, and partnership.
Business development
Leadership opportunities
Long-term growth potential
Frequently asked questions
How much does life insurance cost?
Costs vary based on coverage amount, age, health, and lifestyle. Locking in coverage earlier often results in significantly lower premiums.
What if I already have life insurance through my employer?
Employer coverage is often limited and may end if you change jobs. Many people supplement workplace policies with individual coverage.
How much coverage should I get?
A common guideline is income × 10, but we take a more personalized approach that includes debts, family needs, and future plans.
Is there a free look period?
Yes. Applications are non-binding and include a 30-day period where you can cancel for a full refund.
What does life insurance help cover?
Mortgage payments, education costs, debts, income replacement, and long-term family security.
Take the First Step Toward Protecting What Matters Most
Your family. Your vision. Your legacy.
Apply online or schedule a conversation with a trusted professional at Lion’s Joy Financial.
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